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Steve O'Keefe
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 Posted: Mon Apr 30, 2007 9:12 pm Post subject: Join 2 MIT researchers on a live coolhunt |
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Peter Gloor and Scott Cooper are researchers affiliated with the
Massachusetts Institute of Technology's Sloan School of Management
(MIT) and co-authors of the new book, "Coolhunting: Chasing Down the
Next Big Thing," from the American Management Association's publishing
arm, AMACOM Books.
Gloor and Cooper conduct research into how social networks facilitate
the discovery, testing, adoption, and dissemination of new ideas. The
authors have arrived at a set of principles that are forcing companies
to reconsider how they invent products and to reinvent themselves.
Members of this group may be interested in the authors' comparisons
between the behavior of bees and sociology.
The authors are demonstrating their trend-sniffing techniques in a
live "coolhunt" running every weekday until May 11, 2007, from 2-3
p.m. ET USA. The coolhunt combines a web tour with an audio feed
through FreeConferenceCall.com. A log of each day's coolhunt is posted
on the Swarm Creativity Blog, where public comments help steer the
program:
http://swarmcreativity.blogspot.com
If you're interested in joining us, the access number is posted at the
Swarm Creativity Blog, where you'll also find logs of previous
coolhunts. |
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Jim
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| Posted: Fri May 11, 2007 12:30 am Post subject: Re: Join 2 MIT researchers on a live coolhunt |
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"Steve O'Keefe" <stevokeefe@bellsouth.net> wrote in message
news:1177953164.163530.255660@e65g2000hsc.googlegroups.com...
| Quote: |
Peter Gloor and Scott Cooper are researchers affiliated with the
Massachusetts Institute of Technology's Sloan School of Management
(MIT) and co-authors of the new book, "Coolhunting: Chasing Down the
Next Big Thing," from the American Management Association's publishing
arm, AMACOM Books.
Gloor and Cooper conduct research into how social networks facilitate
the discovery, testing, adoption, and dissemination of new ideas. The
authors have arrived at a set of principles that are forcing companies
to reconsider how they invent products and to reinvent themselves.
Members of this group may be interested in the authors' comparisons
between the behavior of bees and sociology.
The authors are demonstrating their trend-sniffing techniques in a
live "coolhunt" running every weekday until May 11, 2007, from 2-3
p.m. ET USA. The coolhunt combines a web tour with an audio feed
through FreeConferenceCall.com. A log of each day's coolhunt is posted
on the Swarm Creativity Blog, where public comments help steer the
program:
http://swarmcreativity.blogspot.com
If you're interested in joining us, the access number is posted at the
Swarm Creativity Blog, where you'll also find logs of previous
coolhunts.
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